PRIME Philippines Attends Launch of Manny Pacquiao’s Manila Ecommerce Center Development
MANILA, Philippines — PRIME Philippines Founder and CEO Jet Yu attended the official launch of the Manila Ecommerce Center, a landmark office development project in the City of Manila led by Philippine boxing legend and Senator Manny Pacquiao.
The event highlights the continued confidence of major developers, investors, and property owners in the Philippine office market and underscores the growing importance of strategic leasing and landlord representation services in maximizing asset performance.
Representing PRIME Philippines at the event were Founder and CEO Jet Yu, Vice President for Industrial Solutions Joy Rosario, and Executive Vice President Cholo Florencio, who joined industry leaders and stakeholders in celebrating the launch of the the state-of-the-art 16-storey office tower.
The Manila Ecommerce Center is envisioned as a modern commercial development strategically located in Manila City, designed to cater to the evolving requirements of local and international occupiers.
As one of the Philippines’ leading commercial real estate advisory firms, PRIME Philippines continues to strengthen its position as a trusted partner for landlords, developers, and institutional property owners seeking to maximize occupancy, asset value, and leasing velocity.
Over the years, PRIME Philippines has successfully represented numerous office, industrial, and commercial developments nationwide. The firm’s landlord representation platform has earned recognition for its highly proactive and execution-focused approach, leveraging a dynamic, technology-enabled, and market-driven workforce.
PRIME’s differentiated strategy has enabled the company to successfully reposition and lease multiple commercial real estate assets that previously experienced prolonged vacancies. In several instances, PRIME has been engaged to take over projects that had remained unleased under prior representation arrangements, ultimately delivering successful leasing outcomes through targeted market strategies and accelerated execution.
“Our philosophy has always been simple: execution matters,” said Jet Yu, Founder and CEO of PRIME Philippines. “Property owners today require partners who combine market intelligence, speed, creativity, and relentless execution to maximize asset performance.”
With one of the youngest and fastest-growing teams in the Philippine commercial real estate industry, PRIME Philippines continues to expand its capabilities across office, industrial, capital markets, research, occupier services, and landlord representation.
As the Philippine real estate market continues to evolve, PRIME Philippines remains committed to delivering strategic advisory services and measurable results for developers, investors, landlords, and occupiers across the country.
About PRIME Philippines
PRIME Philippines is one of the country’s leading commercial real estate consultancy and advisory firms, specializing in office, industrial, capital markets, research, occupier services, and landlord representation. Founded by entrepreneur Jet Yu, the company has advised on over US$700 million worth of transactions and has completed more than 300 real estate studies and consultancy engagements nationwide.
