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Privacy Policy

Last updated: June 22, 2026

PRIME Philippines (“PRIME,” “we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, use our services, or otherwise interact with us.

We process personal data in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and the issuances of the National Privacy Commission (NPC) of the Philippines. Where applicable, we also observe the principles of the EU General Data Protection Regulation (GDPR) for visitors located in the European Economic Area.

By using our website and submitting your information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

PRIME Philippines is a full-service commercial real estate consultancy operating in the Philippines, with offices in Metro Manila, Cebu, and Davao.

• Company name: Property Interactive Marketing Enterprise Realty Corp.
• Registered address: Unit 215 Pacific Century Tower, #1472-1476 Quezon Ave., Brgy. South Triangle, Quezon City
• Email: [email protected]
• Phone: (+632) 8442 8888

For the purposes of the Data Privacy Act, PRIME Philippines acts as the Personal Information Controller for the personal data described in this Policy.

2. Personal Data We Collect

We collect personal data that you provide to us directly, as well as certain information collected automatically when you use our website.

2.1 Information you provide to us

• Contact and inquiry forms: your name, email address, phone number, company or organization, and the contents of your message or inquiry.
• Newsletter subscriptions: your name and email address.
• Property listing inquiries: your name, contact details, and information relevant to your property requirements (e.g., budget range, preferred location, property type, and timeline).

2.2 Information collected automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:

• IP address and general location (city/region level)
• Browser type and device information
• Pages visited, time spent, and referring website
• Interactions with our content and advertisements

For details, please see Section 7 (Cookies and Tracking Technologies).

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to your inquiries, requests, and messages
• To provide our real estate consultancy and advisory services
• To match you with relevant property listings and opportunities
• To send you newsletters, market updates, and promotional materials (where you have subscribed or consented)
• To improve our website, services, and customer experience
• To analyze website traffic and user behavior through analytics tools
• To measure the effectiveness of our marketing and advertising
• To comply with legal, regulatory, and contractual obligations

4. Legal Basis for Processing

We process your personal data on one or more of the following legal bases under the Data Privacy Act:

• Consent: where you have given clear, informed, and freely given consent (e.g., subscribing to our newsletter, accepting marketing cookies).
• Contract / legitimate request: where processing is necessary to respond to and fulfill your request or to provide services you have asked for.
• Legitimate interests: where processing is necessary for our legitimate business interests (such as improving our services and securing our website), provided these do not override your rights and freedoms.
• Legal obligation: where processing is required to comply with applicable laws and regulations.

5. How We Share Your Personal Data

We do not sell your personal data. We may share your personal data with:

• Service providers and partners who help us operate our website and business (e.g., hosting providers, email and marketing platforms, analytics providers), who are bound to process data only on our instructions and to protect it.
• Affiliated entities within the PRIME Philippines group, where relevant to your inquiry or our services.
• Government authorities, regulators, or law enforcement, where required by law or to protect our legal rights.

Some of our service providers (such as analytics and advertising platforms) may process data outside the Philippines. Where this occurs, we take reasonable steps to ensure your data is protected in accordance with the Data Privacy Act.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When personal data is no longer needed, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to function properly, analyze traffic, and support our marketing efforts. Cookies are small text files stored on your device.

We use the following categories of cookies:

• Necessary cookies: required for the website to function and for security (including bot-protection services). These do not require consent.
• Statistics / analytics cookies: we use Google Analytics (via Google Site Kit) to understand how visitors use our website. These are enabled only with your consent.
• Marketing cookies: we use the Meta (Facebook) Pixel to measure and improve the effectiveness of our advertising. These are enabled only with your consent.

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept, reject, or customize your cookie preferences. You can change or withdraw your consent at any time through the cookie settings available on our website.

For a detailed list of the specific cookies we use, please refer to our Cookie Policy.

8. Your Rights as a Data Subject

Under the Data Privacy Act of 2012, you have the following rights regarding your personal data:

• Right to be informed about how your data is collected and processed
• Right to access the personal data we hold about you
• Right to object to the processing of your data, including for direct marketing
• Right to rectification of inaccurate or incomplete data
• Right to erasure or blocking of your data under certain conditions
• Right to data portability for data processed by electronic means
• Right to file a complaint with the National Privacy Commission
• Right to damages for violations of your rights under the law

To exercise any of these rights, please contact us using the details in Section 10.

9. Data Security

We implement reasonable and appropriate organizational, physical, and technical security measures to protect your personal data against unauthorized access, alteration, disclosure, loss, or destruction. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, you may contact us:

You also have the right to lodge a complaint with the National Privacy Commission (https://www.privacy.gov.ph) if you believe your data privacy rights have been violated.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this Policy periodically.