PRIME PHILIPPINES

The City Enabler wants in on the Next Big Thing

Ben Emmanuel Dela Cruz • July 25, 2018

 

Waiting for the next Amazon, Snapchat, or Airbnb? You’ll probably find it at The Final Pitch, the Philippines’ first business reality show where aspiring entrepreneurs pitch their innovative ideas to a panel of investor judges.

The show is the brainchild of entrepreneur-TV producer and host, John Aguilar. Like a contestant of his own show, John pitched the concept to his wife (who is the co-executive producer) a few years back. This served as the initial stepping stone to realizing a great idea: geniusly orchestrating an entrepreneurial crucible where people with great ideas meet people who know how to execute them, all while utilizing a TV and online platform to maximize its reach and influence.

Fast-forward to 2017, its first episode aired on national television which subsequently drew impressive traction from viewers, entrepreneurs, and even investors. By the end of season 1, more than Php 60 million worth of investments were granted to the deserving entrepreneur contestants, justifying the show’s success--not to mention its shot for a sequel.

This 2018, The Final Pitch comes in hot in its second season with a wider reach, hungrier entrepreneurs, more audacious pitches, and a new panel of judges--and things just got a lot more interesting with the addition of its latest investor judge, Founder and CEO of PRIME Philippines, Jet Yu.

Dubbed as a bullish dealmaker and power negotiator in the real estate industry, Jet is widely acclaimed as the youngest serial entrepreneur and most accomplished real estate broker in NCR. Identifying the large potential in commercial real estate, he applied his expertise and pioneered PRIME Philippines. Imbuing his unrelenting vision and innovative mindset, PRIME Philippines is the leading real estate advisory firm in the country.

He invigorates the show by adding a touch of millennial, this time on the investor’s side. Notwithstanding the pejorative branding attributed to millenials such as being self-entitled and lazy, Jet--a millennial himself--steps up to redefine the term: a generation that fosters the smartest, most innovative and productive set of go-getters thus far.

“We’re looking for entrepreneurs from Luzon, Visayas, and Mindanao. [So] My expectation is that being the youngest judge and investor in this show, [is that] I’ll have the leverage to really understand what these young entrepreneurs are talking about. [So] It would be easier for me to dissect and investigate deeper.” - Jet Yu, PRIME Philippines

Jet is also lionized as a ‘City Enabler’ because of his ability to empower and develop cities with potential; that is, those that have good economic fundamentals but are often overshadowed by the large development of central business districts. Similarly, expect that he will incorporate that same boost to only the most deserving of entrepreneurs, as the youngest investor judge in the show who is bold as he is critical.

He earns his niche as the visionary millennial entrepreneur among the judges included in the prestigious roster. Joining him are fellow tycoons Mikee Romero (Co-Founding Owner of Globalport | Air Asia Zest), William Tiu Lim (President and CEO of Mega Global Core) and Dino Araneta (Founder and CEO of Quad X). 

Catch Jet Yu and the rest on CNN every Sunday at 8PM, or on replays every Monday at 9:30 PM and Saturday at 1:00PM.

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Pia Aguirre
Manager - Corporate Communications, Commercial Property Investments
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