Research & Advisory

Data-driven insights for real estate decision-making

Research & Advisory Department anchors its expertise on in-depth real estate market insights and advisory services in all property sectors by providing property owners with valuable recommendations on a property’s best use, market readiness, design, and financial costs & returns.

Our experienced research professionals and analysts, with over 30 years of combined real estate experience continuously assist owners in making informed investment decisions through our full-packed services: from basic market studies, customized studies, to the more complex highest and best use study covering office, commercial, residential, industrial, hotel, and resort properties across the Philippines.

  1. Quarterly Market Intelligence

This report offers a coverage of the current state of the Philippine Property Market, which thoroughly discusses the country's economic indicators, industry highlights, and current news on every sector. Features are given highlights as it summarizes the real estate trends of the most recent quarter and their implications on the ever-changing movements in the real estate landscape.

  1. Property Market Study

PRIME Philippines offers a variety of studies catering to both existing and potential clients in order to maximize the capabilities of their respective properties. Among these studies is the Property Market Study, one of the most cost-efficient of the studies we have to offer which also serves as the core of other studies. This service offers a general overview of the client’s property, its immediate vicinity, subsequent competition, and a recommendation on what kind of establishment will be built.

  1. Project Development Feasibility study

Identify the pros and cons of your proposed real estate project. Our Research and Advisory team will provide the landlord market-based recommendations for the development of the property in the specified target areas. Included in this report are the market conditions within the subject property, performance of existing and upcoming commercial developments, and recommendations on the positioning of the project in the market. This feasibility report serves as a critical marketing tool for the landlord to assess the potential demand for the covered sectors.

  1. Property Granular Data services

Through the comprehensive datasets of our research and advisory team, real estate property owners and occupiers can monitor, analyse, and forecast the local property market’s performance. Our research team can customize the datasets and the accompanying reports provided to clients according to the sector they need, which can cover office, retail, residential, hotel, and industrial sectors, and according to their desired geographical scope.

  1. Highest and Best Use Analysis

The Highest and Best Use aims to assess the feasibility of a property for an office, retail, hotel, or a residential development, identify the optimal plan, and provide the client with an informative overview of their property. Inclusive of this are detailed masterplan and financial viability reports for the recommended development for the subject property to provide the client a comprehensive report on the feasibility of the proposed venture.

  1. Master plan development study and consultancy services

The Master plan Development Study includes findings, analysis, and conclusions from the visioning and scoping exercises for a given site or inner-city area. A comprehensive study will be undergone to evaluate whether the area is suitable for any development for land use. Assessments in the areas of urban design and planning, landscape design, transportation planning, economic development, cost planning/surveying, cultural heritage, and specific industry sector analysis shall also be delved into.

Francis Mina
Francis Mina
Head of Research and Advisory
Elloise Manuel
Elloise Manuel
Sr. Research Analyst

Case studies

  1. Foreign development consultingForeign companies are in need of understanding the current market, trends, and practices of real estate in the Philippines. As such, the research group has provided multiple market studies and industry reports in order to ease the entry of chinese developers in recent years. Aside from real estate data, guidance on key laws and policies were provided, as well as insight on which property sectors are currently ideal for the various cities in Metro Manila.
  2. Best use advisoryHotel property perspective
    Initially planning to put up a hotel, the construction firm requested for a Highest and Best Use Study in order to validate its decision. After receiving the assessment of the market and considering the various market and financial factors provided, the firm has decided to shift its development into an office building in order to cater to the underserved market in its locale.
  3. Project validationMixed-use office and hotel property perspective
    After facilitating the acquisition of a property in Quezon City, the beauty product distribution company requested for the aid of PRIME Philippines in conceptualizing and eventually marketing. Initially considering a mixed-use office and hotel development with retail component, the feasibility study directed the brand to focus on office instead. An iconic office building is soon to rise in Quezon City, as the brand is finalizing its design process in collaboration with PRIME Philippines and Vision Arch.
  4. Development viability assessmentUndeveloped property
    After purchasing over a hectare of land currently for industrial use, the property owner was keen on developing a subdivision on it. PRIME Philippines was tasked to serve as market and financial consultant for the property. While the market dictates high viability for subdivision, PRIME’s recommendation was to not develop a subdivision, as the financial forecasts would not meet the owner’s target returns due to the land acquisition cost. Not all development concepts will be feasible, and PRIME Philippines’ unbiased assessment helped avoid potential loss by its client.

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