Korean Food Craze: The Wave of KBBQ Restaurants in the Metro

Darianne Ortega • June 27, 2018

G-Dragon. EXO. Boom Boom. Goblin. Lee Min-Ho.

    Inner fanboy/girl triggered? These Korean fandoms have undeniably invaded the Filipino popular culture and taken us by storm. From our playlists and binge-watching series, down to our lingos and beauty goals, our pop culture has latched on to the craze of the Hallyu - the wave of Korean entertainment and culture - which has propelled a new kind of cultural sensation and fanaticism to anything “Korean” among the Filipino masses.

    And now, with much success in media, entertainment, and lifestyle, the Korean buzz is conquering our taste buds and gearing the uptrend towards the food retail business. It is no surprise that Korean BBQ (KBBQ) restaurants have thrived and made noise (and long lines!) in the metro. Along with the presence of a strong foodie populace and numerous food streets/districts in the city, KBBQ is definitely spicing up a new food craze.


Filipino Foodies: The Anchor of KBBQ’s Success

    While our inclination to the Korean culture has aided the surge of KBBQ restaurants, the success of these restaurants has also been strongly attributed to Filipinos’ adventurous palettes, varying from different types of Western and Eastern cuisines. Asian tastes actually have overlaps across different  neighboring cultures, which makes Korean food not entirely an unfamiliar terrain for us, especially in terms of Chinese and Japanese cuisines. Our appetite for protein-heavy, spicy, and strongly-flavored meals is an advantage that KBBQ restaurants has banked on, with its pork and beef cuts, miso soup, kimchi, rolled fried egg, and noodles. In addition to unlimited deals that have actually “sealed” the deal, KBBQ is also turning heads for foodies that search for meals that are sulit and have large portions.

    Apart from our strong appetite, the culture of eating among Filipinos as a social event and a bonding occasion makes KBBQ restaurants an ideal hangout for millennials, students, and office employees. Due to its restaurant and table setup that is perfect for sharing and group meals, it is the usual stomping ground for get-togethers and even weekend night-outs. More particularly, the prosperity of the KBBQ is attributable to a sizable millennial population going for food trips and barkada dining. Round-trips of barkadas and young professionals across the city in search of unique and delicious culinary spots makes KBBQ restaurants a definite part of their “foodventure” list!


Breeding Grounds of Expanding KBBQ Restos

     With this influx of foodies and Korean fanatics, KBBQ Restaurant has not just entered the city; it has now spread like wildfire across food districts and gastronomic spots in different parts of Metro Manila.  Overrun by food enthusiasts, bloggers, and even culinary daredevils who are open to a wide range of new, uncommon, and unique food concepts, these food hubs not only served as entry points of the Korean cuisine, but has cultured its propagation, publicity, and popularity in the metro. Students, barkadas, and office employees hanging out in food districts, especially along Timog Avenue, Bonifacio Global City (BGC), Makati, and Ortigas, are no strangers to KBBQ restaurants such as Samgyupsalamat, Don Day and Romantic Baboy, and have continued to line up in these trending restos.

       This sporadic growth of KBBQ branches only proves that this culinary trend is rapidly encompassing the food industry and dominating Metro Manila. Other than the fact that the Korean buzz and the adventurous nature of Filipino foodies have been winning factors, these food districts realize the potential of this delectable cuisine and have now ridden the trend. Heavily engaged by their target market, these food hubs and locations scattered across different parts of the metro almost guarantee skyrocketing number of customers and exposure that further pushes KBBQ’s success as a booming food business.


Riding with the Korean Wave

   Korean BBQ concept is definitely a rising business in the food sector industry. With the prominence of Korean-related products, entertainment, and culture, benching on this type of food business is a promising prospect to venture into. Having its large foodie population and numerous auspicious locations with high foot traffic and exposure to its target market, the KBBQ restaurants are expected to continue to thrive and make bigger waves in the city. So if you’re looking for the “next big thing” happening in the food retail business, you might want to dig in and take a bite of this up-and-coming culinary success of KBBQ restos in the metro!

        PRIME Philippines sees vast potential for this growing industry of Korean BBQ restaurants. Being the leading property advisory firm specializing in commercial retail space leasing and site expansions, PRIME Philippines has served these kinds of businesses delivering them the premium leasing and representation services well deserved. Reach us through (+632) 442 8888 or (+63) 917 555 8222 or send us an email at [email protected] for consultations. Together, let’s ride this wave towards success!


commercial retail, retail spaces, metro manila retail space demand, millennial lifestyle, samgyupsal manila, korean bbq, korean restaurants, PRIME Philippines
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